helping women of colour founders leverage the power of belief
In 2023, Rashina led a 4-part series for the US based tech accelerator DIVINC to teach their a principally WOC-led cohort the fundamentals of brand storytelling and belief.
The series included workshops on:
Finding your brand voice
Brand Storytelling Basics
Identifying Creative Business Opportunities for growth
Amplifying your mindset as a Founder
The intersection of inner and external storytelling was an important facet of this cohort; female founders and WOC founders often struggle to take space in the world through their businesses, due to conditioned narratives and limiting beliefs.
This topic was explored at length over the course of several weeks of workshops, prompts, exercises, and Q&As with the founders.